Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / TBWA / 2015
Overview
Entries
Credits
Execution
The art of folding paper and the tradition of gift giving inspired us to give unique giant greeting cards with words made out of actual currency folded into unique typography.
100 employees contributed a total of P100,000 ($2200) that was applied on several greeting cards. The funds were used to buy food, diapers and other important supplies to bring joy to the children in the most festive time of the year.
Outcome
The donations were received with thanks, appreciation and delight. The cards brought joy to the recipients. Reading our message, and unfolding each folded letter. The outcome was beyond our expectations: orphans unable to resist having a selfie with the cards, thank you cards and hugs and kisses from them.
CNN news crew covering a story in one of the orphanages also took notice and included the Origamoney Christmas cards in their coverage.
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