For KennedyandOswald.com, our goal was to make the dividing line between creativity and technology indistinguishable. We focused on the user experience first, creating an interaction mechanic that’s also a narrative device. A top priority throughout the project was to not just create another parallax site, but a responsive, cross-platform experience where the scrolling functionality actually intertwined with the story.

Within the first two weeks of launching, the site garnered more than 150K unique visitors. During the two-hour TV world premiere of Killing Kennedy, nearly half of all visitors interacted with the live-sync technology, a new National Geographic Channel record. Visitors spent an average of 1 hour on site. Additionally, the site has already been used as a classroom teaching tool and an industry example of how technology can influence a narrative.