Day Trip is a bi-monthly publication produced, designed and published by Attack. Featuring the work of ten individuals, groups and/or brands per issue, the magazine offers a unique look into the lifestyles and perspectives of the influencers who push New York City’s creative culture forward.

Our solution to this brief was to create Day Trip, a bi-monthly publication that documents the lifestyles, perspectives and work of New York’s creative culture. As many creatives in New York are leery of interacting with the editorial world and advertising agencies, one of the more pressing challenges was to ensure that Day Trip would essentially be a product of the community it would ultimately represent, rather than something exploitative created by a corporate entity looking to cash in on the city’s credibility.

Every issue of Day Trip consists of ten features that celebrate innovators from an all-inclusive spectrum of professions in New York. A short paragraph introduces each person by discussing how and why Attack was drawn to them, accompanied by a custom type treatment of their names created by Attack’s designers. The rest of the feature frames the featured individual’s work in iconic, large format pages that allows their processes to speak for themselves.