The site is built like one big screen that moves up or down, left or right depending on where you want to go in the site. Extra attention went to the typography and layout of the navigation, that changes every time you visit the site.On a first level, the work is omnipresent. Humor was a second level. Like the webcam to the CEO's office with an automatic reply, which claims that he's very busy, whereas the webcam shows the opposite. The site also has three versions of how the agency was founded.