Cannes Lions
PUBLICIS DIALOG, Paris / PUBLICIS / 2006
Overview
Entries
Credits
Outcome
The mailing, sent to 300 advertisers in 150 networked businesses, across every sector, was perceived as original, creative, surprising and new.Achieved impact, and message recall.Generated incoming calls and 5 briefs (currently in competition)Guaranteed ROIRecognised by national press (French professional)
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