Cannes Lions

STUDIES of Graphic design

DENTSU INC., Tokyo / THE YOSHIDA HIDEO MEMORIAL FOUNDATION / 2018

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Overview

Entries

Credits

OVERVIEW

Description

AD STUDIES is a Japanese advertising and marketing industry research magazine. We literally presented the purpose of the magazine by studying the graphic design. Rather than using a computer, each cover was designed in an analog way. Everything was created manually, from the layers to the shadows. The resulting graphics became a series of covers which examine an interesting composition of structures.

Execution

AD STUDIES is a Japanese advertising and marketing industry research magazine. We literally presented the purpose of the magazine by studying the graphic design. Rather than using a computer, each cover was designed in an analog way. Everything was created manually, from the layers to the shadows. The resulting graphics became a series of covers which examine an interesting composition of structures.

Outcome

AD STUDIES is a Japanese advertising and marketing industry research magazine. We literally presented the purpose of the magazine by studying the graphic design. Rather than using a computer, each cover was designed in an analog way. Everything was created manually, from the layers to the shadows. The resulting graphics became a series of covers which examine an interesting composition of structures.

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