Cannes Lions
DENTSU INC., Tokyo / THE YOSHIDA HIDEO MEMORIAL FOUNDATION / 2018
Overview
Entries
Credits
Description
AD STUDIES is a Japanese advertising and marketing industry research magazine. We literally presented the purpose of the magazine by studying the graphic design. Rather than using a computer, each cover was designed in an analog way. Everything was created manually, from the layers to the shadows. The resulting graphics became a series of covers which examine an interesting composition of structures.
Execution
AD STUDIES is a Japanese advertising and marketing industry research magazine. We literally presented the purpose of the magazine by studying the graphic design. Rather than using a computer, each cover was designed in an analog way. Everything was created manually, from the layers to the shadows. The resulting graphics became a series of covers which examine an interesting composition of structures.
Outcome
AD STUDIES is a Japanese advertising and marketing industry research magazine. We literally presented the purpose of the magazine by studying the graphic design. Rather than using a computer, each cover was designed in an analog way. Everything was created manually, from the layers to the shadows. The resulting graphics became a series of covers which examine an interesting composition of structures.
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