Cannes Lions
INDIE, Amsterdam / INDIE / 2011
Overview
Entries
Credits
Execution
We helped the Homeless of the Netherlands three times:1. We bought an ad on the back page of the largest homeless newspaper in the Netherlands.2. This way we made the paper more attractive - not only did the homeless sell the homeless newspaper, but this way they also sold a Christmas card.3. We ourselves bought over a thousand homeless papers and sent them to our customers.
Outcome
99.9999999936% of the people (our own relations) who received the card were touched by the altruistic spirit of the card which is right in the heart of the Christmas thought.Our client relationships tightened by 65.43336%.Sales of the Homeless newspaper went up by 275%.
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