Cannes Lions
AERODYNAMIC HAIRSTYLE
JWT ARGENTINA, Buenos Aires / FORD / 2013
Overview
Entries
Credits
Overview
Description
This time Ford needed to communicate the new aerodynamic design of the new Ford EcoSport.
Execution
For the first time, we made a media out of a hairstyle.
And every time that a camera broadcast a runner with our Aerodynamic Hairstyle, they were also broadcasting the new design of the new Ford EcoSport.
Outcome
Hundreds of runners, celebrities, journalists and even the host of the event came to our stand for an Aerodynamic Hairstyle.
This way our AERODYNAMIC HAIRSTYLE was broadcasted in 6 open and paid TV channels, 11 press magazines and 14 digital websites, giving us a ar$2,327.580 media exposition for free.
November 2012: 477 units sold.
Day of the event: 1st December 2012.
December 2012: 1.016 units sold.
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