Cannes Lions
SERVICEPLAN, Munchen / BMW / 2012
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A young man is sitting in a restaurant, having a date with a beautiful woman. But her décolleté makes it impossible for him to focus on the talk. In his mind we hear him admonishing himself, to look her in the eyes.She tries to focus to the talk as well. But as we hear her thinking, we recognize that she is actually looking all the time to the all-new BMW 1series, standing in front oft he restaurant.Chart:The all-new BMW 1series.
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