Launching with a commercial at the Grammy’s, Schroeder performed his own breakthrough performance. Next, consumers were invited to take the first step themselves through interactive banners and a Facebook app. Finally, the concept was brought to life through an online sweepstakes, letting one fan sing alongside Ben Folds.

MetLife has experienced a 7% increase in average weekly web traffic, the highest call volume in its history, a 12% increase in brand preference, and a 26% rise in purchase intent.