Cannes Lions

LIFE INSURANCE

CP+B, Miami / METLIFE / 2012

Film
Film
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Overview

Entries

Credits

OVERVIEW

Execution

Launching with a commercial at the Grammy’s, Schroeder performed his own breakthrough performance. Next, consumers were invited to take the first step themselves through interactive banners and a Facebook app. Finally, the concept was brought to life through an online sweepstakes, letting one fan sing alongside Ben Folds.

Outcome

MetLife has experienced a 7% increase in average weekly web traffic, the highest call volume in its history, a 12% increase in brand preference, and a 26% rise in purchase intent.

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2021, STATE STREET GLOBAL ADVISORS

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