Cannes Lions
GEORGE PATTERSON Y&R, Sydney / METLIFE / 2006
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The direct mail piece was very well received, with some Financial Advisers even requesting additional copies of the MetLife branded posters enclosed."The feedback has been excellent, quite a few of our consultants have commented how good they were and that the posters were put up on their walls. One consultant said that the posters on the walls mixed in with the plush Snoopies we had given them earlier has made their office look like a branch of MetLife....." Jonathan Kelly Business Development Manager, MetLife Institutional Risk
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