A Christmas card should be an expression of goodwill directed specifically at the individual who receives it - but business Christmas cards can often seem mass produced and impersonal. To counter this, we used digital printing technology to create a highly personalised Christmas card driven from data that served to build a one to one connection with the recipient.

While there was no direct response mechanic to the card, we were blown away by the positive feedback received from clients and prospects. Gavin Coopey, Development Director of Cancer Research UK siad, 'This is the best Christmas card I've ever received - truly personalised and truly unique'! Alan Thompson, Managing Partner of Haystack Group, a leading UK intermediary said, 'This card represents the future of one to one marketing'. While not necessarily intended to be a direct new business generator, following the receipt of our card, a major UK retailer awarded us their £1 million CRM business, which will employ this digital printing technology.