Cannes Lions
CDM NEW YORK, New York / AMERICAN HEART ASSOCIATION / 2016
Overview
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Description
The American Heart Association (AHA) is a highly influential organization that has helped transform heart health not only in the United States, but worldwide. It funds scientific research, public awareness and education, and other critical efforts. AHA-funded research has led to the development of the defibrillator, the implantable pacemaker, and heart valve replacement, to name just a few transformation discoveries.
Execution
How do you celebrate 100 years of the American Heart Association (AHA) in a way that's all about the future? As part of a Centennial campaign, we designed a bold and modern book to celebrate 10 decades of life-saving accomplishments. The book was distributed to 800+ attendees at the Centennial celebration and fundraising event, and subsequently distributed by the AHA New York affiliate.
Similar Campaigns
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