The idea here was to really use the radio medium. A woman speaks throughout the spot, telling us about her having a stroke and what life has been like for her since. She tells us that she wishes she had known the warning signs. She then says that she must face life like a ‘real man’ and that she's still her kids' ‘Daddy.’ As she continues and says even though I can't speak anymore,’ the listener realises that she has been reading a letter from her husband the whole time. The result is a highly informative radio commercial with a shocking and powerful ending that illustrates the seriousness of stroke.