Cannes Lions

AHA.DE INSURANCE WEBSITE

EURO RSCG DUESSELDORF, Dusseldorf / TRANSPARENT & CO. / 2008

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Overview

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Credits

OVERVIEW

Description

Aha.de is an independent Online-Insurance-Finder. Aha.de looks for the best and cheapest insurance in the market. Therefore Aha.de is geared to the individual information of the online users.

Our challenge was to create maximum attention with a minimal budget, to raise the awareness and to increase the click-through rate of Aha.de.

Execution

Good, fast and affordable. We created a sticker with a fake-scratch and stuck it on parked cars at huge superstore car parks.The end of the scratch lead directly to the Aha.de logo, combined with the provoking slogan "are you well insured?".

Outcome

Increased visits on the client´s website with more requests with respect to vehicle insurance.

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Connection

AGENCIA TERRUA, Brasília-df

Connection

2022, BANCO DO BRASIL

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