Cannes Lions
EURO RSCG DUESSELDORF, Dusseldorf / TRANSPARENT & CO. / 2008
Overview
Entries
Credits
Description
Aha.de is an independent Online-Insurance-Finder. Aha.de looks for the best and cheapest insurance in the market. Therefore Aha.de is geared to the individual information of the online users.
Our challenge was to create maximum attention with a minimal budget, to raise the awareness and to increase the click-through rate of Aha.de.
Execution
Good, fast and affordable. We created a sticker with a fake-scratch and stuck it on parked cars at huge superstore car parks.The end of the scratch lead directly to the Aha.de logo, combined with the provoking slogan "are you well insured?".
Outcome
Increased visits on the client´s website with more requests with respect to vehicle insurance.
Similar Campaigns
7 items