The Coca-Cola glasses operation is one of McDonald's most famous operations in France but also one of the most longstanding, in place since the 90s. All French people have a Coca-Cola glass in their cupboard, it has become a real pop culture object and a household staple. The challenge remains the same year after year: to reinvent the concept and continue to create attractiveness around the operation while staying relevant for our primary target: young French people.

After 16 years of different designs and utilities, we decided to give a new utility to Coca-Cola glasses and came up with a bold idea : what if theses glasses became music players?

We developed an A.I. able to compose music by analyzing various songs from the most streamed musical genres: rap, electro, pop, rock, jazz and reggaeton.

By analysing thousands of tracks, the AI composed one 6 never-heard-before songs we attributed to the 6 Coca-Cola x McDonald’s glasses. Each glass was engraved with a specific BPM or equalizer that acted like a snapcode and allowed people to discover custom made graphic universes per genre in augmented reality.

These glasses also gave an access to a Spotify playlist made up of the songs.

McDonald’s core target: 15-34 year olds. Young people that are less and less receptive to “traditional” advertising. They want to have new experiences connected to their passion points in which they can participate, in doing so creating ties with the brand.

This is the logic behind the AI.conic glasses campaign. Connecting with the target by capitalizing on one of their key passion points: music.

More than collectable glasses, it’s a whole innovative musical experience offered by McDonald’s.

A technical implementation of the musical experience: 16 weeks of research and development to analyze thousands of titles in 6 existing musical universes to train the AI.

8 weeks of original composition by AI.

6 unreleased tracks and unexpected playlists.

By analysing thousands of tracks, the AI composed one 6 never-heard-before songs we attributed to the 6 Coca-Cola x McDonald’s glasses. Each glass was engraved with a specific BPM or equalizer that acted like a snapcode and allowed people to discover custom made graphic universes per genre in augmented reality.

These glasses also gave an access to a Spotify playlist made up of the songs.

This immersive, sound, and visual experience was shared by more than 4.9 million unique users among 15-34 years old and garnered 87% of unique visitors for the dedicated platform. People spent cumulative 1 370 days listening to our A.I composition and our Spotify Playlists saw more than 6.3 million listeners during the campaign.