To have a local impact you have to get local. So we have created the world’s first Safer Sexhotline. The Aidshilfe Düsseldorf took out sex ads in regional daily newspapers where sex meetings are planned, canvassing sex without condoms. But this phone number lead to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sex hotline but then cautions against the danger of unprotected sex.

In comparison to other “normal” sex ads in the same newspapers, almost two-thirds more men called the Safer Sexhotline of the Aidshilfe Düsseldorf, which offered unprotected sex. And during the promotion about twelve percent more people asked the Aidshilfe Düsseldorf for help. This big feedback shows, that it’s important to remind people of Aids, especially when they are not thinking with their brains.