This is the experience described by four entrepreneurs who agreed to participate in the spot: for each of them having accepted a person in need has been a positive change; perhaps in an unexpected way.

The misunderstanding just emphasizes this. And also one more thing: if we lose our social role, we simply become a face; but our face, alone, is not enough to define ourselves: is primarily our role in society -therefore our job - that defines our identity.

This is the experience described by four entrepreneurs who agreed to participate in the spot: for each of them having accepted a person in need has been a positive change; perhaps in an unexpected way.

The misunderstanding just emphasizes this. And also one more thing: if we lose our social role, we simply become a face; but our face, alone, is not enough to define ourselves: is primarily our role in society -therefore our job - that defines our identity.

The video and the campaign “A second chance” have been introduced during a charity dinner that hosted local entrepreneurs who warmly welcomed the projects promoted by Famiglia Materna. Also the social media campaign launched on Youtube and Facebook had excellent results with enthusiastic feedback and positive comments.