The idea, which uses a piece of chewing gum as a simple metaphor for the virus, is based around communicating the dangers of unsafe sex – how nonchalant society has become with regards to the disease, and how the disease knows no bounds. It has the power to affect each and every one of us if we allow it to and don’t take the necessary precautions. This is demonstrated by the ease with which the gum makes its way through a number of extremely different people, something otherwise known as the ‘six degrees of separation'.