Cannes Lions

AIDS AWARENESS

AFRICA PROPAGANDA, Sao Paulo / UNICEF / 2007

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One of the main goals of UNICEF Brazil for 2007 is to bring mother-baby HIV transmission close to zero and help the 7 million adolescents protect themselves from the AIDS virus.This piece was created to make the youth and adult public aware of the AIDS issue in the world and reinforce the importance of safe sex.

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