Cannes Lions
ARMY RECRUITMENT
DDB/RAPP COLLINS STOCKHOLM / SWEDISH ARMED FORCES / 2007
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OVERVIEW
Outcome
There was no specific numeric goal for this mailer. The mailing was a part of a bigger campaign where the goal was to receive 9000 applicants. The number of applicants nearly reached 20,000 men and women. Our client was more than satisfied since the number of applicants was doubled.
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