Cannes Lions

AIDS PREVENTION CAMPAIGN

BBDO GERMANY, Dusseldorf / AIDSHILFE DUESSELDORF / 2009

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Overview

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Credits

OVERVIEW

Description

The Düsseldorf AIDS Foundation “Aidshilfe” wanted to thank their contributors for their support with a special and unique gift.

Execution

We developed an endless rotating calendar that provides 12x31 inspiring erotic combinations, one for each day of the year. The round calendar design and the white slightly transparent material aims to draw the viewer’s attention on the colourful and entertaining illustrations. Furthermore, the play instinct of the viewer should be animated.

Outcome

The calendar received great popularity among the contributors and many letters of appreciation arrived at the Düsseldorf AIDS Foundation “Aidshilfe”.

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