Cannes Lions
LEO BURNETT, Mumbai / HITACHI / 2004
Overview
Entries
Credits
Description
The popular expression in India for high value bills is “lamba bill” or long bill. A man is following a long, never ending electricity bill–a visual hyperbole-to dramatize in a humorous manner, the technologically superior LogiCool Mu airconditioners, with which one can control electricity costs.
Similar Campaigns
12 items