Cannes Lions
DDB BERLIN, Berlin / NIKE / 2006
Overview
Entries
Credits
Execution
By displaying only one element on one billboard, we were able to quickly get the message across. Moreover, the series of four billboards depicted the idea in an impressive and attention-getting way.
Outcome
The AIR MAX 360 became the talk of the town. Due to the billboard series and the oversized depiction of the shoe, the AIR MAX 360 gained a lot of attention.
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