Cannes Lions
PRETTYBIRD, Culver City / NIKE / 2017
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This is a story about a narrator who motivates athletes to achieve amazing things they never dreamed they could. Some of the athletes doubt his predictions. Some of them are already achieving the things he said they would. And then there are the athletes who have discovered the most fun and success for themselves by pushing beyond any limits the narrator set for them and, more importantly, any limits they set for themselves.
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