We infiltrated the trailers of TV's most successful series, both national and international. Bearing in mind the needs that “Hipoteca Fácil” meets for different target audiences, the weekly trailer for each series was designed with a suitable plot for the product to appear in. The perfect merger was produced by mixing real sequences from the series together with a sequence filmed for BBVA with anonymous actors, but remaining totally faithful to the original style and locations.

We manage to improve the cost of broadcasting by 35% without, moreover, incurring the cost of image rights. The top-of-mind awareness of the brand increases by 15%. More than 50% of new mortgages arranged: outstanding leadership in the market.