Cannes Lions
J. WALTER THOMPSON ATLANTA, Atlanta / PENNZOIL MOTOR OIL / 2015
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To show how Pennzoil’s new synthetic motor oil takes engine performance to the next level, we created the online film “Airlift Drift”, an automotive feat that takes the world’s most powerful muscle car to the streets and sky of Cape Town, South Africa, in an auditory and visual display of performance.
The spot shows the car being pushed to the limits as it drives and drifts all over the city streets before being picked up on a platform by 4 Super Stallion helicopters. Once in the air we watch as the car drifts above the city skyline flirting with the edge of disaster while it showcases the power of the oil in inside the engine. Literally taking the car to next level performance.
It’s the first motor oil commercial of it’s kind and uses nothing but the sound of the engine and the performance of the vehicle to showcase the benefits of the product.
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