The icons of football are international. An airline is identified by its planes. We brought both together, used the “workhorses” of an airline as media and messenger - and painted footballs on the planes’ noses.And everybody, who’s only a little bit familiar with this important event (and the look of a football) will recognize Lufthansa, the airline coming from the championships hosting country, as a kind of official partner of football – not only in terms of Germany, but worldwide. Besides that, we used the idea of the ball-nose for street promotions, and on the internet.

Great media coverage throughout German and international newspapers, and a huge awareness all over the world.