To announce the merger of two airlines, we didn’t communicate a merger, but talked about the birth of a new airline.What better way to demonstrate this than to drop giant pacifiers in the streets? The pacifiers had a URL tagged on it and led people to the website that was conceived like it was the private site of an investigator. He had some weird theories on where the pacifiers came from and explained that in videos, testimonials, animations and Google Maps.In the bannercampaign, we generated the same ‘weird’ effect as finding a 6-metre pacifier in the street.