In April 2009 sports equipment manufacturer HEAD released a new tennis racquet: the “Speed”. An online campaign has been launched prior to the racquet's release to generate awareness and interest amongst tennis players: On http://www.speedlessons.com HEAD’s new tennis star, Novac Djokovic, currently ranked 3rd in the world, presents the effects of the Speed in animated short films, the "Speed Lessons". Novak Djokovic is known to be a funny person, so the films had to reflect this.