By placing our banners on the blocked content videos, we were able to direct our message to the specific target group.

We created a bond between the consumer and Brussels Airlines. We showed them we understood that the blocked-content-problem might be annoying, but we used this problem and turned it into an advantage for everyone. We offered them a cheerful solution. The blocked content videos became our medium and a reason itself for booking the flight to France.

Since France is a neighboring country of Belgium the consumer doesn’t need much time to deliberate its trip. So a direct link in the banner was the ideal, most effortless way for our consumers to immediately book the flight.

Our blocked content banners got a click-through rate of 14.99%, which is almost a hundred times more than the rate of an average banner campaign. By clicking through the consumer could directly book a flight to a French destination.