Cannes Lions
DDB BRASIL, Sao Paulo / VARIG / 2008
Overview
Entries
Credits
Description
Lullaby sung very softly and gently, as if it’s putting a baby to sleep. The lyrics, however, are the safety instructions given by flight attendants at the time of take off. The idea is to show that every moment of a Varig Airline flight is calculated so that the passenger is relaxed.
Similar Campaigns
12 items