We married the creative to the ambient media. We strategically matched over 60 different words in highly visible and guerilla out-of-home locations near the object or setting the word defined. Our client was particularly pleased with some of the unique media placements we identified and the creative team then developed appropriate “Britspeak” (e.g., signage on new construction sites – “Flats”, deli bags – “Takeaway”, bar coasters – “Shout”).

OOH, viral, newspapers drove 285,000 visitors to “GWTWK” at ba.com.43% said they were likely to fly British Airways because of the OOH.**Source: Research International“Innovative media placement married with an interesting creative concept, helped us achieve our revenue objective and enhance our brand equity.”Amy O’Kane, British Airways