When it was time for a new spring campaign for the challenger airline Flynordic they used the fact that they offer good service to a fair price to make a statement. A statement about good’ol’fashion down-to-earth generosity. A statement against over-consumption, greed and general ego attitude. A large statement. A large statement justified by the simple fact that Flynordic offers more for less. The way it should be.

In print we teased the TV-commercial to be aired on a given time. The night before the airing we had premiere viewing. The TV-spot exposed the greed Flynordic opposes itself to. As the TV-campaign kept running the campaign site started an appeal to unite. The radio-spot featured the “Swine top10”. On the streets we aired the music through solar-driven Metro-stands. We inserted a CD in Metro too. At the same time, we sent out a truck with elevated banner, exposing the message for offices on the first and second floor.