Cannes Lions
WUNDERMAN GERMANY, Frankfurt / LUFTHANSA / 2007
Overview
Entries
Credits
Outcome
The total number of copies was 5,000. Even after the first step, thought to be the teaser only, we got 247 sign-ins. The main mailing brought 2,300 new participants, the reminder nearly 500. At the end more than 60% of the target group were won for the programme – a great success for Lufthansa.
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