Cannes Lions
GSD&M , Austin / UNITED STATES AIRFORCE / 2013
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Description
Airman Challenge unveils the true Untied States Air Force by creating a gaming experience that’s engaging, challenging and informative. Airman Challenge is a pressure filled, kinetic experience that sends users on missions the Air Force undertakes every day. They’re in control as they hand pick a team for each mission. Team choices are critical requiring learning what each career field does and doesn’t do. With their team of Airmen selected, users head out on missions that have them on the ground and in the fight in Afghanistan, providing humanitarian relief in Bolivia, fighting cyber attacks in the States and more.
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