America’s Marines are legendary as our nation’s faithful protectors. This spot places them in a single proud line from coast to coast, each outfitted in the legendary dress blues uniform that is so recognizable. In every weather condition, in every location, these men exemplify honor, courage and commitment. As each of the Marines in turn executes a single ceremonial rifle spin, the pride and precision of this long line of tradition is evident. It is a symbolic representation of the way Marines protect every square inch of this nation.

From the beginning, America’s Marines was much more than a television spot. It was a national tour that included the agency, several hundred Marines, and both a documentary and film crew.

The commercial was shot in eight locations nationwide. During each tour stop, we invited America to come out and watch the filming, and more importantly, connect with the Marines used in the commercial. The documentary crew captured these interactions and created 3-5 minute webisodes from each location that were uploaded to a new website. At OurMarines.com, Americans could follow the tour through photos, videos, and a blog.