Cannes Lions
LEAN MEAN FIGHTING MACHINE, London / WRIGLEY / 2006
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Description
Wrigley’s Airwaves Active is a premium chewing gum that contains Guarana, a (legal) South American stimulant that perks you up and makes you come to your senses.The cometoyoursenses.com website allows you to send a message via the alien character that appears in the TV ad: first you type in what you feel you ought to say, then you type in what you’d really like to say.
The alien delivers the nice message first to your friend, then takes an Airwaves Active, comes to his senses, and tells them what you really wanted to say.
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