SynopsisThe website lets visitors become real comic artists. With an entirely new form of user-generated content, we are supporting the communication for the recently introduced Airwaves Drops 'Cool Ananas'.

ObjectivesUsers can further develop the TV spot by creating their own comic online. Provided with the means to upload their own images as well as to add editable speech balloons and typical special effects, users can submit their personal versions of how they think the story should be continued.

Target GroupCreate a bond with the targeted young audience by offering them the option to add their own creations.Username: StephaniePassword: Cannes