Cannes Lions
Y&R PARIS, Paris / COLGATE-PALMOLIVE / 2012
Overview
Entries
Credits
Execution
We created a stunt with a mime cleaning invisible windows in high traffic areas of Paris, near shops, to generate buzz and attract interest.
Outcome
Sales results not available yet as product is launching May 2012.
This pre-launch activity in public areas generated buzz and engagement ahead of full media support.
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12 items