Cannes Lions

AJAX VITRES

Y&R PARIS, Paris / COLGATE-PALMOLIVE / 2012

Film

Overview

Entries

Credits

Overview

Execution

We created a stunt with a mime cleaning invisible windows in high traffic areas of Paris, near shops, to generate buzz and attract interest.

Outcome


Sales results not available yet as product is launching May 2012.

This pre-launch activity in public areas generated buzz and engagement ahead of full media support.

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