The gaming idea was based on managing a virtual company and to become the most successfull SME CEO. For this, you have to manage a company and in order to develop your company faster, you need Akbank's SME services, credits. This way we emphasise Akbank's products in a more engaging way.

Throughout the campaign, more than 75,000 players entered the competition. 40bn virtual goods were produced, and a massive virtual trade volume worth 235bn dollars was created throughout the game.People not only played the game, but interacted with each other, inviting their friends to earn bonus points for the competition. This led to more than 500,000 game invitations in just 6 weeks.As a result, both Akbank's Facebook fan and SME website visitor count increased by 30%