To break through on Instagram without upsetting the aesthetic of our demographic’s feed, Scotiabank SCENE – a free movie loyalty reward program from one of Canada’s top 5 banks - created 8 cleverly organized photos with movie props hinting to 8 famous movies. We then asked our audience to guess the movies.

Scotia SCENE Instagram followers did more than guess. There were 3,384 comments, 32,395 likes, and a 75% gain in followers.