AXESS CREDIT CARD LEAD GENERATION is a joint project. Akbank, one of the leading banks in Turkey, utilized SMS services in order to reach customers who might be interested in applying for the ‘Axess credit card’. Within the context of the project, we opt in database with 12.5 million people was analyzed according to characteristics of potential credit card users.In the first part of the project; our based database was segmented according to Axess’s target audience with interests such as finance, beauty, health. Present Axess cardholders were excluded from the data. Obtained data was reached through text message and were informed about the advantages of the ‘Axess credit card’ and how to apply for it. Inside the text message a shortcode and a keyword was provided for the customers so that they can apply for Axess instantly via SMS. 4,1% of reached audience applied for the credit card. And %12 card sales was achieved.In the second part of the project; our Permission based database was segmented according to Axess’s target audience’s demographical characteristics. By using our location based media service, obtained target audience was reached as they enter IKEA stores , through text message inviting them to Akbank’s branch located in the stores to generate Axess credit card lead which provides special payment installment for purchases at IKEA stores and surprise gifts. 10,6% of the reached audience applied for the credit card. And 67,3% card sales was achieved.In the third part of the project; Mobile display banners were used for lead generation through our mobile portal, which is a platform, where users can find social network site links, newspaper links, and basic informations necessary for a user of mobile internet. The users interested by the Axess credit card offer, clicked the banners and were directed to a landing page where they can apply for the Axess credit card. %12 of visitors clicked on the banner. %23,3 of the visitors applied for the credit card. And %4 card sales was achieved.With this project; Akbank gained cost-effectively 507 new promotion sensitive cardholders whom have high potential of expenditure. Using mass media channels, Akbank approximately gets %4 response rate for credit card sales, with this project Akbank reached %27,7 card sales response rate.