Artic stands out as an innovative, attentive brand close to its target group and involves consumers in the free hormone community.The free hormone community (the hormone city) is on ormonelibero.itIt’s a true 3D virtual town in which any registered user is able to create his own character, meet and chat with other people in places such as schools, pubs, discos, etc.On the field, tourist resorts were covered from June to August 2006:28 special parties in the trendiest clubs with Radio 105 DJ’s42 “shot&go” 105 radio station live programs with dedicated gamesOne-to-one distribution of thousands gadgets

The operation involved emotionally the target in all activities: - the site was successful in terms of subscriptions (17.000) and acceptance by the visitors for the innovative creativity of the hormone city and the concept - consumers participated in the games during the parties and were very interested in the products trial- Sales volumes: +10% January-August 2006 vs. January-August 2005- Product tastings: 16,000- No. gifts distributed: 650,000