ALDI is famous for its variety of interesting and unusual Special Buys, each week.

But our biggest strength had become our biggest weakness. It had created uncertainty in our shoppers, and confusion around when items were on sale.

Busy shoppers couldn’t be expected to remember which items go on sale and when.

To rectify this, we set out to make a series of epic reminders that matched the epicness of the products.

ALDI Epic Reminders: a campaign to jog the memory of every Australian looking for Special Buys’ high quality products at great prices.

After all, where else can you walk away with a chainsaw and some cheese in the same transaction?