For the sender, the feeling of excitement associated with posting a letter is invoked because they can see themselves posting their New Year's card into a giant postbox projected on the screen. Along with the card, a movie beginning with the moment of posting the card is sent.For the receiver, with the New Year's card they see 'a personalised branded movie from the moment of sending to the moment of receiving' thus increasing the enjoyment of receiving the card.

Around 2.400 people participated.A total of 11,000 cards were sent during the event period.

Publicity Result: about 1 millon USD.Senders: 90% accessed this campaign site to view the movie of themselves sending the card.Receivers: 85% viewed the movie via the QR code attached to the New Year's Card.

Many comments were received at the websites and blogs.

A collaboration of a digital media and the 'analogue' action of sending a New Year's card has encouraged the sending of New Year's cards especially among young people and has introduced a new way of saying 'Happy New Year!'