The request to donate the children's organisation showed up in a unusual place on one hand – the Israeli leading shopping site "Walla Shops" where they are used to buy goods for themselves, on the other hand it is a platform where that were planning on spending money anyhow, that way they would be more open to the idea of spending money.The fact that the product is very specific and critical for the children's well-being, was what made the shoppers even more wanting to donate by knowing that because of them a child in need could breath, eat, etc.The campaign was followed by banners in leading sites that increased the traffics towards the group sale.

The average time it took to sell the products, using the Group Sale Platform, decreased dramatically from a number of months to only 7 daysFollowing this success, the "Group sale" has become a permanent platform for purchasing essential medical equipment such as, a feeding pump, and an oxygen meter for children with special needs.