Development of an easy, fast and cost effective way to make people aware of global warming. To increase access and membership to wwf.org.br where information was available on how to avoid global warming through small daily actions performed individually or as a group.

A t-shirt with two different fabrics (one white, thick and light and the other black, thick and heavy) that was mailed to opinion leaders. People could then feel the temperature difference between today and the future.

Articles in different kinds of media, drawing attention to the issue. Debates and presentations about the theme in schools and universities. Increase in wwf.org.br website visits by 64% and a 12% increase in membership..