Cannes Lions
ENERGY BBDO, Chicago / MARS / 2018
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Description
We introduced a strange new product offering that combined two different categories into one. Needless to say, consumers had questions. So, we needed to respond. We did this by creating an attention-grabbing visual campaign with a biting wit that allowed consumers to ask questions about our product, or life in general, and receive an answer straight from the brand’s mouth.
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