Alex is the Netherlands’ smartest online bank. Since its foundation, it has broken with last century’s standard practices. Alex calls into debate the current banking system based on vested financial interests and banking fog. Large banks have become entangled in interests that are no longer in their customers’ interests. It is a story that must be told compellingly. That’s why Alex introduces the Big Bank Theory that expresses the gut feeling of the financially-aware Dutch population. A theory that explains large banks can only think about themselves and that ultimately only one bank will remain...